The transfer of the Egyptian star Mohamed Salah to Turkish Trabzonspor created an exceptional case of fan and media interaction inside Turkey.
Salah joined the ranks of Trabzonspor for two seasons until 2028, after a rich career with Liverpool and notable brilliance in the English Premier League.
Trabzonspor fans celebrated Mohamed Salah's arrival through a massive presentation ceremony that began at Trabzon Airport amid a crowded reception from supporters, before the celebrations continued inside Papara Park Stadium in a scene reflecting the great interest in the deal.
Trabzonspor achieves a huge leap because of Salah
The impact of Salah joining Trabzonspor was not limited to the sporting and fan aspects alone, but extended directly to the club's official accounts on various social media platforms.
Trabzonspor's Instagram account had around 1.6 million followers before Mohamed Salah's arrival, before rising to 2.6 million followers after the Egyptian star joined, an increase approaching one million followers.
The club also benefited greatly from Mohamed Salah's digital presence after publishing 12 videos on its Instagram account dedicated to the Egyptian star, which collectively garnered around 150 million views.
These figures reveal the great impact Mohamed Salah has had on Trabzonspor's popularity, not only inside Turkish stadiums but also on social media platforms, given the global popularity enjoyed by the captain of the Egyptian national team.
